Followers of Thai rapper, Milli, had a hankering for mango sticky rice in Bangkok this week after the 19-year-old ate mouthfuls of the much-loved dessert on stage on the Coachella Valley Music and Arts Competition in the US.
Milli, whose actual identify is Danupha Khanatheerakul, is the primary solo Thai artist to carry out on the pop and indie rock music competition, which attracts tens of hundreds of followers yearly. This yr’s headline artists included Harry Kinds, Billie Eilish, and Swedish Home Mafia.
Gross sales in Thailand jumped after Milli introduced a bowl of the favored dessert on stage and took a number of bites as she carried out a track referred to as “Mango Sticky Rice” final weekend.
Prime Minister Prayuth Chan-ocha mentioned this week the Tradition Ministry is contemplating registering mango sticky rice on the United Nations Academic, Scientific and Cultural Group’s cultural heritage checklist, native media TPBS reported.
100% gross sales enhance
Thais eat the dessert, which consists of candy sticky rice steeped in coconut milk, served with ripe mango, to chill themselves off within the exceptionally humid months of March and April.
Within the capital Bangkok, dozens of supply riders have been seen queuing up in entrance of a widely known vendor referred to as Mae Varee to meet surging on-line orders.
“We needed to shut down the apps to be able to meet up with the orders earlier than resuming it once more. We’ve been turning it on and off, on and off all through the day,” Thanyarat Suntiparadorn, 29, the proprietor of Mae Varee, advised Reuters.
Thanyarat mentioned that whereas mangoes are already in season, Milli’s efficiency helped enhance gross sales by greater than 100%.
Clients additionally flocked to Bangkok’s Chinatown space the place distributors needed to double their mango shares to maintain up with demand.
“I usually like to eat mango sticky rice however … after watching Milli on stage, I’m now consuming it practically each day,” mentioned 29-year-old buyer Suphakomkao Klaypongpan.
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