Lisa Bonner has held quite a few titles all through her profession: entrepreneur, journey author, and leisure lawyer working in movie, music, tv, digital, and manufacturing.
Bonner, who serves because the managing lawyer of Bonner Legislation PC, is aware of every part about beginning a enterprise from a authorized perspective. She has represented and suggested shoppers in negotiating recording and publishing agreements, royalty restoration, and different doubtlessly troublesome issues.
She’s now imparting that data to these within the media and content material creation sport together with her new e book, The LegaliTEAS of Entrepreneurship: The Relentless Pursuit of Excellence and Stability in Beginning Your Personal Enterprise (BookLogix, $19.99).
The writer advised BLACK ENTERPRISE, that she typically bumped into household, buddies, and shoppers who at all times had a query on a spread of matters. Finally, the thought of placing all of the solutions in a single place got here to her.
“The e book was spawned as a result of I’m an entrepreneur and I understand how to run a enterprise and once you’re not on this facet of it from a authorized or cash perspective, loads of instances you don’t know what you don’t know,” Bonner says
“As a result of that is what I do for different individuals and myself,” she provides. “And I’m working with individuals who would possibly come to me with loads of questions on matters which might be actually, in my view, the inspiration and the fundamentals of beginning a small enterprise. What do you must begin a small enterprise? What’s the distinction between an LLC and an organization? What sources of funding are on the market?
“I simply determined that it was one thing that wanted to be written however I additionally know that there are one million books on the market on entrepreneurship so I actually wished one thing to distinguish my e book from the tens of millions of small enterprise advisors on the market.”
The COVID-19 pandemic motivated a wave of Individuals, particularly minorities and Black girls, to begin a enterprise. Moreover, the Black Lives Matter motion and a give attention to fairness led to quite a few small enterprise accelerator and grant applications the place entrepreneurs may obtain funding and technical help in making a digital platform and market.
In her e book, Bonner talks about her personal expertise, keep away from the pitfalls, and what to work on instantly—and what can wait till a enterprise has established itself. Each chapter speaks to part of operating your individual enterprise and options what Bonner calls “tea time.”
“It talks to you from begin to end about run a small enterprise, however all through every chapter, we’ve got tea time the place I sit and discuss to the reader and provides them first-person tales about sanity, steadiness, wellness, and being cautious who you get within the enterprise with. However all of them result in a chapter about beginning and operating a enterprise,” Bonner says.
One scenario Bonner particulars is when she labored at a agency and found one of many house owners was arrested in Canada. As a result of Bonner was not an fairness associate within the agency, she was not liable, however she makes use of it for example to be sure you know who you’re doing enterprise with.
The e book additionally contains extra enterprise recommendation and data, together with what paperwork to fill out when establishing what you are promoting, get began and develop a fanbase, and defend mental property, staff, budgets.
Along with the e book and her agency, Bonner additionally has a podcast, Legal guidelines of Leisure, which gives an insightful have a look at the legal guidelines, developments, and topical problems with all issues leisure.