Palo Alto, CA–March 23, 2022–Award-winning STEAM model, Osmo from BYJU’S, introduced right this moment that former WarnerMedia govt Shawn Smith is becoming a member of its management group as its first-ever World Head of Communications, efficient instantly. Smith brings her intensive experiences main multimillion greenback campaigns for world leisure manufacturers and franchises to the newly-created function. She is going to lead Osmo’s communications technique and narrative messaging throughout all facets of its enterprise, together with company communications and model publicity campaigns.
“As we proceed to construct the Osmo model and convey extra inspiring and impactful studying experiences to college students world wide, we’re excited to have Shawn’s management and expertise on the helm of our communications division at this thrilling time in our firm’s journey,” says Cherian Thomas, Senior Vice President of Worldwide Enterprise at Osmo from BYJU’S.
Smith most just lately held the title of Government Director of Publicity and Communications for WarnerMedia World Manufacturers and Experiences, the place she developed world communications campaigns for DC franchises together with Batman, Marvel Girl, Superman, and extra, and led franchise publicity campaigns for WarnerMedia’s animated properties reminiscent of Looney Tunes, Area Jam, Scooby-Doo, and different fan favorites from the Children, Younger Adults and Classics portfolio.
“I’m excited to affix the Osmo group and elevate a model that’s not simply revolutionizing what children be taught, however how they be taught,” says Smith, who was drawn to how Osmo makes use of know-how to make a significant influence on the world by way of schooling. “Along with launching modern new merchandise, I’m trying ahead to telling the story of how Osmo creatively synergizes schooling, know-how, and leisure to develop a dynamic studying expertise that retains children engaged.”
Smith beforehand served as Director of Public Relations and Model Partnerships for MGA Leisure, one of many world’s largest privately-owned toy corporations, the place she created publicity campaigns for high collectible doll and toy manufacturers together with the bestselling L.O.L. Shock! and Little Tikes.
Previous to this, Smith held an extended tenure at The Walt Disney Firm, serving as Senior Supervisor of Communications for Disney Shopper Merchandise and Interactive Media (DCPI) for eight years, earlier than changing into the corporate’s first-ever Senior Supervisor of Communications for Variety & Inclusion in 2016, managing inside and exterior communications for its range initiatives. At DCPI, she developed and executed strategic campaigns for the corporate’s $50+ billion licensing enterprise and led publicity campaigns for manufacturers like Mickey Mouse, Minnie Mouse, and Disney Retailer.
In her early profession, Smith held communications roles at premier advertising and public relations businesses in Los Angeles.
Smith was named considered one of PR Week’s “40 below 40 Ones to Watch” in 2011, and served as president of the Black Public Relations Society of America’s Los Angeles Chapter from 2013 to 2019, whereas changing into the first-ever African American president of the Public Relations Society of America’s Los Angeles Chapter in 2019. She is at present on the Board of Administrators for Girls in Toys, Licensing, & Leisure (WiT) and co-chair of its range, fairness and inclusion committee. A local of Southern California, Smith earned a B.A. in English from the College of California, Los Angeles.
About Osmo from BYJU’S
Osmo is an award-winning STEAM model, wholly owned by BYJU’S, the main world edtech firm. Osmo and Osmo Training merchandise are utilized in over 2.5 million houses and 50,000 lecture rooms. Osmo builds a universe of hands-on gamified studying experiences validated by schooling consultants that nourish the minds of youngsters by unleashing the facility of bodily instruments mixed with the digital world by way of augmented actuality and its proprietary reflective synthetic intelligence. Be taught extra at PlayOsmo.com and Osmo Training.
Launched in 2011, BYJU’S is the world’s main schooling know-how firm for college students Pre Ok-12 and is beloved by 100 million college students world wide. By making studying contextual and visible, not simply theoretical, BYJU’S is paving the way in which for new-age, geography-agnostic studying instruments that sit on the cross-section of cellular, interactive content material and personalised studying methodologies. To be taught extra, go to: byjus.com/us.
Picture credit score: Jevone Moore