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PETA Buys TV Blitz to Blast Unique-Animal Public sale


For Speedy Launch:
March 25, 2022

Brooke Rossi 202-483-7382

Shelby, N.C. – Native tv viewers are getting a behind-the-scenes glimpse right into a North Carolina exotic-animal public sale, courtesy of a brand new PETA TV spot that exposes public sale employees kicking, hitting, dragging, and in any other case abusing weak animals at the latest occasion in Shelby.

The video asks viewers to assist cease the struggling by visiting PETA’s web site, the place they can urge the homeowners of the Cleveland County Agriculture & Livestock Change—the positioning of the final public sale—to ban all exotic-animal gross sales.

“Staff on the final Shelby Different Livestock Public sale had been caught on video kicking and whipping animals in addition to holding terrified animals by simply their tails,” says PETA Vice President of Proof Evaluation Dan Paden. “PETA is asking everybody to hitch us in rejecting these merciless exotic-animal auctions, which don’t belong in North Carolina or anyplace else within the 21st century.”

The U.S. Division of Agriculture has cited the stockyard for violations of the federal Animal Welfare Act primarily based on PETA’s footage of a coatimundi screaming and chittering out of terror whereas being auctioned off; a wallaby being dangled by the tail, inflicting him to wrestle frantically; and an oryx who was practically struck by a collapsing wall panel whereas breaking by makeshift corrals in a bid to flee his confinement. The company additionally cited the stockyard for illegally promoting animals from unlicensed sellers.

Earlier this month, the public sale was canceled whereas PETA supporters had been holding a protest (images obtainable right here) to demand that the stockyard’s homeowners, Drs. Steven and Melissa Matthews of Vale Veterinary Hospital, cease the public sale from going ahead—however the veterinarians have but to decide to banning exotic-animal auctions from their property completely.

Video and images from PETA’s investigation can be found right here and right here.

PETA’s video spot is working on WSPA-TV (CBS) out of Spartanburg, South Carolina, and on WJZY-TV (FOX) out of Charlotte.

PETA—whose motto reads, partially, that “animals are usually not ours to eat, use for leisure, or abuse in another method”—opposes speciesism, a human-supremacist worldview. For extra info on PETA’s investigative newsgathering and reporting, please go to or observe the group on Twitter, Fb, or Instagram.




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