For Fast Launch:
February 9, 2022
David Perle 202-483-7382
Chicago – PETA has simply discovered that Millennium Resorts and Resorts is ending its almost 30 years of help of the Iditarod, the infamous dog-sled race by which greater than 150 canine have died—so the group is popping tomorrow’s deliberate protest on the Millennium Knickerbocker Lodge Chicago right into a victory occasion! PETA and Chicago Alliance for Animals supporters in occasion hats will pop champagne and rally passersby to offer a “spherical of appaws” for Millennium Resorts, which now joins ExxonMobil—a former main sponsor that paid the race $250,000 a 12 months—in addition to Jack Daniel’s, Coca-Cola, Wells Fargo, Alaska Airways, and dozens of different manufacturers in slicing ties with the Iditarod.
“The champagne corks will probably be popping within the Windy Metropolis tomorrow over the information that Millennium Resorts and Resorts is trying out of the Iditarod’s cruelty to canine,” says PETA Govt Vice President Tracy Reiman. “PETA is celebrating this enormous blow to the vile dog-sled trade and can now flip its consideration to the shrinking variety of sponsors which are nonetheless keen to bankroll a race that has run canine to their deaths.”
Millennium’s choice follows a large PETA marketing campaign that included appeals from almost 500,000 PETA supporters, PETA adverts on buses in Anchorage in the course of the 2021 Iditarod, “Millhellium” print adverts in hospitality magazines in summer time 2021, a billboard close to Millennium’s New York Occasions Sq. resort in June 2021, and dozens of protests all over the world.
The place: Millennium Knickerbocker Lodge Chicago, 163 E. Walton Pl., Chicago
When: Thursday, February 10, 12 midday
PETA—whose motto reads, partly, that “animals usually are not ours to make use of for leisure”—opposes speciesism, a human-supremacist worldview.