Rémy Martin has launched a brand new XO advert marketing campaign and invitations a brand new era of pleasure-seekers to toast together with the multi-award profitable actor and singer, Yifeng Li.
In partnership with FRED AND FARID China and shot by Australian filmmaker Kiku Ohe, the movie presents an outlook of consuming in each minute of life’s given time. The advert exudes luxurious and illustrates all the weather wanted to dwell for at the moment, tapping on the individuals, locations and time.
The French cognac producer urges us to decide on high quality and expertise one of the best issues life has to supply — attributes of the millennial mindset that Li epitomes. The Home of Rémy Martin conveys: “Excellence takes time, style it now”. The movie fantastically captures the sentiment and thrill of dwelling within the second, whereas respecting the historical past — an ideal echo to the model’s mission to “Workforce Up for Excellence”.
For nearly three centuries, on the very core of Rémy Martin is the tradition of excellence. The model has produced premium spirits that constantly attraction to the world’s most discerning connoisseurs. Its dedication in passing on the spirit of excellence from one era to a different is unmistakable.
Cellar Grasp Baptiste Loiseau shares that XO is an icon, particularly in China, and the way the Home has to attend years for its eaux de vie to achieve maturity. He then rejoices within the thought of dwelling within the second as a result of we must always not have to attend to understand the ultimate mix.
Rémy Martin XO, the signature of Loiseau, is an opulent, delectable mix of as much as 400 eaux de vie sourced within the Petite and Grand Champagne areas. The result’s an extremely clean and full-bodied Cognac Tremendous Champagne with complicated and progressively revealing aromas.
The XO opens with fruity notes of plum, mature fig and candied orange. Then the spicy notes reveal itself with hints of cinnamon and freshly crushed hazelnuts. Lastly, it finishes on gourmand notes of roasted cocoa beans, honey and ginger.
In a voiceover, Li muses: “Good issues in life take time, however most of us don’t like to attend. We need to get pleasure from life, dwell for at the moment.” The profitable actor additional provides that excellence doesn’t look forward to us and now we have to take issues into our personal fingers; create pleasurable moments that guarantee we dwell our greatest years now.
Hailing from Chengdu, Sichuan, the acclaimed 34-year-old actor has at all times identified learn how to seize the second. He rose to fame after showing on a Chinese language expertise present in 2007, launched his first EP after, and made his performing debut in 2009. Ever since then, Li has acquired a number of awards underneath his belt, together with Greatest New Actor on the China TV Drama Awards, the Reputation Award on the fifth Beijing Youth Movie Competition, Most Common Actor on the twelfth China Golden Eagle TV Arts Competition. In 2015, he entered the Forbes Chinese language Superstar listing for the primary time and was ranked quantity 9. Final yr, Italian luxurious trend home Prada introduced Li as its official ambassador, as did watchmaker Panerai.
Amaury Vinclet, international govt director at Rémy Martin, stated in a press release that Li is the best spokesman for XO in China. “At Rémy Martin, we at all times staff up with individuals on a quest for excellence. Yifeng Li is a outstanding expertise with a blinding array of success tales behind him, however he stays humble. Together with his ft on the bottom, he goals for the celebs similar to the Centaur, Rémy Martin’s model figurehead for 150 years.”
Watch the marketing campaign movie under. Seize your personal excellence and bottle of Rémy Martin XO right here.
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